Paninari Uniform

  • Digital
  • Social
  • Graphic Design

Inspired by real football jerseys, dedicated to real football heroes.

A proper launch

The most beloved Italian football club doesn’t play on the field but on food trucks. A club of thousands of paninari who cook for millions of fans every match. A club that, thanks to a special collaboration between Heinz and Kappa, finally has its official uniform.

Paninari Foodball Club

Every football hero has a jersey that made him immortal. That’s why Heinz partnered with Kappa to create the first technical apron for the newly formed “Paninari Foodball Club”.

First of its kind

Developed by Kappa, this apron features some innovative technical features that will take making sandwiches to the next level.

Paninari as football heroes

Showcased just like a regular football jersey: with a glamorous, inspiring photo shoot featuring real Paninari wearing the Grembiule.

Shaping the pop culture

The last thing missing for paninari to enter the Olympus of football heroes were two, a poster presenting the team and collectible trading cards.

Cheered by real foorball enthusiast

Influencers, editorial partners, and magazines from both the food and football worlds were thrilled about this new launch, covering the news from various angles.