On the occasion of the team's 130th anniversary, DUDE Originals’ documentary "Genoa Comunque e Ovunque" arrives in movie theaters.
The event movie tells, through the testimonies of a group of fans, club legends and personalities, the essence and history of the red and blue club.
A narrative so deeply rooted in the tradition of a club and its city required an equally impactful approach in terms of visual identity.
To celebrate the release of "Genoa Comunque e Ovunque" on Prime Video, we designed a special jersey that the team wore during the warm-up for the match against Lazio.
The jersey design, inspired by the documentary's title treatment, represents the waves of the sea lapping the coasts of Genoa, symbolizing the strength and vitality of the Genoa community, along with the mooring ropes and the curved, sharp lines of the Grifone.
