SisalTipster

FANTAPIZZA

  • Activation
  • Digital
  • Packaging

Awards

Fantallenatori were hungry to win. So we served them delicious tips.

Giving a new taste to draft nights

Fantacalcio® is Italy’s biggest fantasy football league. Every year, fantallenatori gather for draft night, and while strategies may change, one thing never does: they always order pizza. To support players in this crucial moment, SisalTipster, in partnership with Fantacalcio®, printed this year’s auction tips on the one medium that reaches them all: pizza boxes distributed across Italy.

What's the winning recipe?

A set of five special pizza boxes featuring last-minute winning tips, designed in the unmistakable style of traditional Pizzerie Italiane. And forget the pie chart, a pizza one is way better.

A special delivery

We even surprised a group of fantasy managers with a special drop-off: their Fantapizza was personally handed over by Pierluigi Pardo, the famous football commentator.

And the internet went pizza!

THE RESULTS

100 K

PIZZAS DELIVERED

+ 27 K

WEBSITE VISITS IN 10 DAYS

+ 7 M

IG REACH

+ 4 M

FB REACH