Netflix

ACAB

OOH
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We wrote ACAB on a wall, but it was for a Netflix series.

Celebrating public disorder

To launch the new Netflix series ACAB, which explores the lives of riot police officers, we told a very simple story through an even simpler idea.

Just as the protagonists of the series fail to uphold their oath to the state, we created an OOH that reflects the anger of citizens toward that same oath.

And it worked on TV as well

The dichotomy between good and evil emerges powerfully in the TV spot, where Adriano Giannini (one of the protagonists of the series) recites the words of the oath while violent scenes contradict the ideals expressed in his words, exposing the harsh reality.