Launching in 2025, Milano Film Fest redefines the borders of the audiovisual world, transforming the city into a full-body experience. Over 110 screenings, premieres and happenings connect cinema, TV series, photography and special content, taking over theatres, squares, cinemas and streets. A collective celebration of the visual imagination, contemporary, dynamic, and deeply urban.
The Milano Film Fest logo is the product of a union between meaning and function.
The acronym MFF merges with a geometric shape inspired by cinematic light projection, creating a bold and iconic monogram: the M of Milano contains, through negative space, two “F” for Film and Fest.
A compact, conceptual mark that’s as layered as it is immediate.
This symbol expands into a modular and scalable visual system. The light beams that form the M extend into the festival’s design language, shaping layouts, organizing content, animating social posts, guiding wayfinding. A graphic rhythm that builds structure while carrying the audience through the experience.
The chromatic palette — red, yellow, blue, pink, green — reflects the city’s vibrant soul and the richness of the program. Each color defines roles, spaces and access levels, channeling energy into clarity.
The result is a living, recognizable identity, adaptable across formats (posters, social, badges, merchandise) without ever losing coherence.
A narrative system that goes beyond representation: projecting the spirit of the festival onto the city itself.
