Netflix

HOM . Il filo invisibile

Event
Activation
Graphic Design
Integrated
Commercial

Awards

ADCI . Bronze . Design
Epica . Bronze . Events
The Clio Awards . Silver . Social Good
The Clio Awards . Bronze . Experiential & Events
The Clio Awards . Bronze . Integrated Campaign

The first collection of home products designed to fulfill the special needs of LGBT+ families.

Before you get mad.

We know that between an LGBT+ family and any other kind of family there are no differences at all. And we wanted to make that clear. So, to promote the new Netflix Italian film, The Invisible Thread, a story about a homogenous family, we have created HOM.

The truth behind HOM.

A second video was released by Netflix, starring Filippo Timi, a famous Italian actor and one of the main characters of the movie, as a presenter of the HOM Collection.

We gave HOM a temporary home.

A temporary store in which people could see with their own eyes that HOM products are average products for anyone’s home with a specific name and a description that stressed the main obvious feature of the product.