Netflix

Black Future Social Club

Activation
Event
Social

Awards

Cannes Lions . Silver . Outdoor . Immersive Experiences
Cannes Lions . Silver . Outdoor . Live Advertising
Epica . Gold . Media
Epica . Gold . Events
Epica . Gold . Experiential & Shopper Marketing
NewYork Festival . Silver . PR & Event
NewYork Festival . Silver . Entertainment
NewYork Festival . Bronze . Social Media
Promax . Gold . Best New Concept
Promax . Gold . Use of Social Media Platform
One Show . Merit . Live Event
One Show . Merit . Outdoor
One Show . Merit . Experiential

That time we launched a restaurant that was also a Black Mirror episode.

You eat, but your followers pay the bill.

To launch the 4th season of Black Mirror, the Netflix series examining the worst consequences of technology on our society, we decided to put the audience into a potential episode of the show.

How? By opening a very unique club in which customers were selected asking one simple question. Do you have 1.000 followers on Instagram?

Then welcome to the Black Future Social Club.

"That night Netflix tried to make us live like in Black Mirror."

And what if you didn’t have enough followers?

People could gain followers on Instagram at the Social Market, a special zone located outside the restaurant. That is… if they were willing to do some disturbing tasks.