Zero . Launch Campaign
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Zero is the story of a young boy with the ability to become invisible: a metaphor for what his community faces everyday in a country that does not see them. Our campaign showcased a multitude of 2nd Gen heroes in order to best embody the “Zero Movement” and our positioning concept: being invisible is the real power.
We teamed up with host Antonio Dikele Distefano to bring the hero stories of rapper Marracash and Mahmood to life with two interviews and a special 64 bars.