Zero . Launch Campaign

  • Key Art
  • OOH
  • Trailer
  • Commercial

We made sure that the very first Italian TV show featuring a predominantly black cast wasn’t invisible.

Invisible no more.

Zero is the story of a young boy with the ability to become invisible: a metaphor for what his community faces everyday in a country that does not see them. Our campaign showcased a multitude of 2nd Gen heroes in order to best embody the “Zero Movement” and our positioning concept: being invisible is the real power.

Key Art & OOH Campaign

From Zero to Superhero

We teamed up with host Antonio Dikele Distefano to bring the hero stories of rapper Marracash and Mahmood to life with two interviews and a special 64 bars.

Mahmood Interview

Marracash Interview