![](https://dude-assets.fra1.digitaloceanspaces.com/website/2e08c0e1933d0745037c598f25f0b1a9.jpg?format=webp)
![](https://dude-assets.fra1.digitaloceanspaces.com/website/2e08c0e1933d0745037c598f25f0b1a9.jpg?format=webp)
Netflix
Zero is the story of a young boy with the ability to become invisible: a metaphor for what his community faces everyday in a country that does not see them. Our campaign showcased a multitude of 2nd Gen heroes in order to best embody the “Zero Movement” and our positioning concept: being invisible is the real power.
We teamed up with host Antonio Dikele Distefano to bring the hero stories of rapper Marracash and Mahmood to life with two interviews and a special 64 bars.