We davvero wanted Italians to try KFC’s The Focaccia with pollo fritto, even though they hate quando you touch le ricette della tradizione.
Since our cugini from USA are of completely different opinione, we asked one to taste the new KFC delicacy first and convince tutti gli Italians to do so. His name is Fabrizio Brienza and he’s an Italian-American divo!
Back in Italia after 7 years just to try The Focaccia, he was actually born in the Bel Paese. But one day he left his Italian family just to become una vera Italian-American star. Come on, look at him!
In addition, we gave a really gustosa appearance to The Focaccia, curating the pack design, the KV plus a crunchy video showing its verace Italian-American nature.
Even per la radio, we used the Italian-American way of speaking to make Italians understand The Focaccia con pollo fritto is part of the famiglia. And convince them to try its gusto with an appassionato tone of voice.