Sex is beautifully imperfect

  • Commercial

Celebrating the imperfections that make real sex great.

Porn, movies, advertising norms. They make us feel we don’t have the perfect body, the right sex drive or the best performance. For too long we’ve been exposed to an unrealistic version of sex that’s getting in the way of us enjoying ourselves. In this campaign, pleasure brand Control reminds us that sex doesn’t always happen as we expect or imagine and that’s absolutely fine. ‘Sex is Beautifully Imperfect’ is an ode to real pleasure in all its unfiltered, beautiful and imperfect expressions, portraying inclusive, non-judgmental and completely natural stories about the beauty of a sexual act and the emotions and pleasure that it sparks.