Serie A Femminile

  • Commercial
  • Motion Design

A visual animated metaphor to shine a light on the first year of women’s football professionalism.

There is a history of soccer yet to be written.

To empower the whole football movement and strengthen the bond between the new title Partner (eBay) and FIGC, we have created an animated intro that will be played before every game.

The short film is about a girl running and dribbling through the city, being followed by an increasing number of people. A metaphor to illustrate the growing attention that the media has towards women's football, which became a professional sport for the first time in Italy in 2023.