Costa Crociere

Sanremo 2023

  • Commercial


That time we created a global sing along (ft. Salmo).

A show that goes around the world.

Sanremo Festival. A show of Italian music culture, world-famous. Costa Cruises. One of the main sponsors of this Festival, world-known. To celebrate this partnership, we teamed up with famous Italian rapper Salmo and gave a new twist to the iconic song “Legata a un granello di sabbia'' by Nico Fidenco.

A true earworm.

The new song went around the world by itself: how many times do we find ourselves humming a song we have just heard? During the Sanremo Festival, this is a very recurring situation. Costa turned all these little performances into a collective show featuring passengers from all over the world.