Måneskin have been recognized as the first band that desecrated the Italian style, our music cliches, the stereotype of masculinity. But there’s only one thing left they didn’t desecrate, the holiest of the Italian celebration: the marriage. A hot topic in Italy, since political parties and religious movements had lots of discussions against “non-traditional couple” weddings. Well, we had a proposal of our own.

To spark reactions from the fans, we released a teaser with Thomas playing a rock wedding march. Then we had our main event: a Cadillac carousel along the streets of Rome, leading to a branded and kinky baroque palace.