Love & Gelato

  • Integrated
  • Graphic Design
  • OOH
  • Print

How we turned Italian stereotypes into the Ultimate Guide for tourists.

Simple rules to live la dolce vita.

To launch Love and Gelato, the story of an American teenager who comes to Italy for summer, we celebrated Italy through its stereotypes, turning them into self- ironic, but ultimately helpful, tips for tourists.

When in Rome…

Conveniently from the Central station in Rome, here’s the ultimate guide to Italian culture, with different subjects inspired by the real Italian lifestyle - and by the things that make us angry when tourists do not follow them.

And Italians loved it.



Social media budget

+ 500 K


+ 350 K

Social interaction