IKEA

La Stagione del Letargo

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Or, how we documented humans going to sleep in winter like National Geographic would.

A first look at hibernation... in humans.

During the coldest months of the year, animals aren’t the only ones that retreat to their dens—humans do too, in their own way. Through an approach inspired by nature documentaries, we explored, for the first time, the habits that define the “hibernation of humans,” focusing on the relationship between this curious mammal and its den.

Three essentials to sleep like a human

Studies by AIMS (Italian Academy of Sleep Medicine) reveal that sleep duration increases in colder months, making rest key to home well-being. To ensure perfect sleep, every "den" needs essentials like sound, light, and temperature. Our vertical content highlights how IKEA products support the hibernation habits of different human "specimens."