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  • OOH

110 years of emotions painted black (and blue).

Made by fans for the fans.

March 9th 2018. A special birthday for Inter and to celebrate we asked its fans to choose the most important moments in the team’s history with the goal of turning them into something unique.

Some loves last forever.

Every week on users were able to relive and select their favorite moments. The final result (which involved more than 30.000 fans and over 80 liters of paint) is now visible at the beginning of Via Borsieri, in the heart of Milan’s Isola district.

All kinds of reactions.

Inter fans loved it, but the other half of Milan had something to say about it.