While a part of the world does everything to stay young, there is one that struggles to succeed in aging: the millions of people who do not enjoy the Universal Healthcare effect. For them, wrinkles and facial imperfections are not something to hide, but a goal to be achieved. This is how Get Old was born, the first product that allows you to age.

Licia Fertz, the oldest influencer in Italy as the face of our campaign.

Many, many more spontaneous testimonials joined us in spreading the message.