Rina

Excellence behind excellence

Branding
Graphic Design

Giving a new visual identity to a leading corporation.

With this line, we wanted to incorporate the values behind RINA (Registro Italiano Navale), a corporation that leads industries to success, assisting them across the Energy, Marine, Certification, Transport & Infrastructure and Industry sectors.

“Excellence behind excellence” means to create the conditions to make a project excel; to be behind something and bring it forward; to be the link between ideas and realization, between certification and use.

Past and tradition, future and innovation.

Our new logo perfectly represents Rina’s identity as it combines past and future: their historical tradition of excellence leads the way to innovation and future excellence. The stylized arrow on the left represents the past, while the stylized arrow on the right represents the future, both combined to create excellence. We created a new brand manifesto and renewed visual identity assets as well.