Activision Blizzard
Diablo IV . Bloody Day
Awards
- ADCI . Gold . Digital & Mobile
- ADCI . Silver . Creative Effectiveness
- The Clio Awards . Bronze . Fan Engagement
Blood is the key.
On 6/6/2023, after 11 years, Diablo’s newest chapter is finally out.
But 6/6/2023 is also a Tuesday, which means no time to play.
How to give gamers what they crave the most?
Hacking the law.
Donating blood in Italy awards you with a day off, freeing you from your commitments. That means you are legally free to do whatever you want, like playing Diablo 4. So we let all the players know.
And people bloody loved it.
THE RESULTS
+ 300 %
Average Google researches about blood donation
Top selling game on launch day
16 M
Reach
