Colussi

BiscoRotti

Activation
Branding
OOH
Print

Perfection broke us.

A cookie that stands for uniqueness Every year, millions of biscuits don’t make it to market because of small production flaws, and even a brand like GranTurchese discards 0.5% of its production for being broken or imperfect. But today imperfection is no longer something to hide: it is appreciated and celebrated.

That’s why we create the new BiscoRotti. A new limited edition of the classic GranTurchese. Imperfect biscuits that turn a production flaw into a message against waste, while celebrating uniqueness and inclusivity.

An imperfect biscuit needs an Imperfect Campaign

We created an OOH project that stands out precisely for its imperfections: posters deliberately “wrong,” misaligned, torn into pieces, or even upside down, with the brand’s iconic turquoise even transformed into an unexpected pink. Because in the end, even a “wrong” campaign works if it delivers the right message.