Basta Netflix

  • Integrated
  • OOH
  • Commercial
  • Social


How we turned two words into a nationwide conversation topic.

Season 1: Enough is enough.

Italy, 2018. In just 3 years Netflix became a true love brand and was ready for its first big campaign.

But with the buzz surrounding every new show, were people really ready to hear about Netflix again? Enter, our answer: “Basta Netflix” (which in Italian has the double meaning of “Enough with Netflix” and “Netflix is Enough”).

Leaving people scratching their heads for days.

“Hundreds of Basta Netflix: Protest or provocation?”

Season 2: All it takes is a change of perspective.

When the actual campaign kicked in, with online videos and billboards, exploring the thousand ways that Netflix can change your life, our real mission was accomplished.

Final Season: #bastanetflix became the fan’s new signature.



Wild posters

20 M

PR impressions

53 M

Organic reach