Alex Schwazer: Running for my Truth

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Was Alex Schwazer innocent? We wrote his story, by rewriting history.

Truth is a long march.

And for Italian marcher Alex Schwazer, it was the longest of his career. After an initial disqualification for doping, Alex was once again charged and disqualified for another 8 years, unfairly. His story would have been very different if this injustice never existed. So we told it. Through a domination of Italy's major newspapers, we wrote a new story, one where Alex never missed those opportunities.

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