It’s worth remembering the fundamentals, the feelings we get from truly seeing and experiencing things.

That’s the idea behind Maserati’s new film celebrating its proprietary engine, Nettuno.

Leonardo, the protagonist, knows every single screw of the engine, yet dreams of one day feeling what it’s like to drive a Maserati.

AI isn’t used as a shortcut, but as an integral part of the creative idea, brought to life through FM Studios’ ethical approach, which mapped a real actor and then faithfully recreated him in AI.