When a series become reality…
3 Body Problem is a Netflix sci-fi series where aliens make contact with humans. The first encounter happens through their terrifying message, "You are bugs," which appears on all screens across Earth. We brought this message from the series to life. By taking over every single space in the stations, creating fake timetables, and removing the Netflix logo, we made people believe it was a real hack.
The rest happened organically on social media.
"You are bugs" became a trending topic across all social media platforms. A domination localized in two stations got all of Italy talking.
Too scary?
And to make up for scaring people, we opened a support center to help them recover after the view of 3 Body Problem.