Trainline

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A rescue mission for Beticos with match day FOMO

As official sponsors of Real Betis, Trainline wanted to kick off the new season of La Liga in August... when everyone is away on holiday. But if you’re a true fan, literally nowhere can compare to the stadium on match day.

We launched a competition on social to find the fans dedicated enough to swap the poolside for pitch side, and bring them home to watch the game. Rewarding winners with a train journey and La Liga tickets, we proved that Trainline can help anyone follow their passion—and made three Beticos the happiest people on the planet.