Shelter x HSBC

Our house is not a home

  • Commercial

Challenging perceptions on what it really means to be homeless.

Unsuitable temporary accommodation is a growing issue in the UK, but one that most people haven’t even heard of. With the cost of living crisis exasperating the issue, making more families desperate for support and at the same time less people being able to help, Shelter had to tackle this issue with renewed urgency.

We rerecorded the Madness anthem “Our House”, matching the old lyrics with shocking visuals revealing the living conditions of families in temporary housing.

Please note images are mockup references only.