After 11 years, hell opens again with the launch of Diablo IV. A darkly gothic, bloody game rooted in the conflict between good and evil. A conflict represented in art for centuries, with The Garden of Earthly Delights by Hieronymus Bosch its greatest depiction.

We created a Diablo reimagining of this artwork to launch the game in Spain. Taking the world-famous triptych that depicts heaven, hell and earth, and giving it a darkly gothic twist to highlight the story of Diablo IV.

Displayed meters away from the original in Madrid’s art district, for 10 days art fans and gamers alike came to admire this reinterpretation of a national treasure.