Stranger Together

Arnette, born in 1992 in California and acquired by Luxottica in 1999, is a street style brand for Millenials and Generation Z youngsters.

In 2019 we’ve developed a new brand positioning to take the brand beyond the usual clichés, something raw, open, imperfect. In one word, authentic. “Stranger Together”. Because when we are together, things can get crazy. But when everyone is strange, no one is a stranger.

The rebranding has also involved a logo redesign and the whole visual identity, from product to comms, straight to the launch of the new brand identity on social media.