Campari

Red hands premiere

Commercial
Graphic Design
Motion Design
Event

What do a bartender and a movie director have in common? More than what you may think.

Meet the roster.

Campari Red Hands are a special category of bartenders that have distinguished themselves for their creativity and for the passion they put in their work. To celebrate the Campari Red Hands of 2023 we created a unique event in Milan in which 7 international bartenders put their experiences and skills under the spotlight of the magical the seventh art: the cinema.

To enhance the similarities between Red Hands and movie directors, we asked our Campari bartenders to create 7 cocktails inspired by 7 different iconic movie genres. Then, we asked them to show us all the steps to realize 7 short movies centered around their creations.