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The most beloved Italian football club doesn’t play on the field but on food trucks. A club of thousands of paninari who cook for millions of fans every match. A club that, thanks to a special collaboration between Heinz and Kappa, finally has its official uniform.
Every football hero has a jersey that made him immortal. That’s why Heinz partnered with Kappa to create the first technical apron for the newly formed “Paninari Foodball Club”.
Developed by Kappa, this apron features some innovative technical features that will take making sandwiches to the next level.
Showcased just like a regular football jersey: with a glamorous, inspiring photo shoot featuring real Paninari wearing the Grembiule.
The last thing missing for paninari to enter the Olympus of football heroes were two, a poster presenting the team and collectible trading cards.
Influencers, editorial partners, and magazines from both the food and football worlds were thrilled about this new launch, covering the news from various angles.