Plasmon

Mangiastorie

  • Graphic Design
  • Digital
  • Radio
  • Integrated
  • Social

Awards

We turned a simple biscuit into a source of endless stories.

Once upon a time…

Plasmon changed its most iconic product - for the first time in its 120 years of history - to help parents reconnect with children, replacing its own brand logo with hundreds of characters, places, objects and words which, mixed together, generate stories. Plasmon turned a simple snack into an authentic moment for everyone.

There were many biscuits with a story to tell…

And some of them even turned into listenable bedtime stories.

We took ten stories born from Mangiastorie and we rewrote them with a book author, Lorenza Bernardi, to transform them into a podcast for children, sharing special topics like: respect, gender equality, sustainability, bullying, friendship, charity, self-love, big dreams.

Plasmon Nessun dorma
Quartin Two and a half glasses of wine